Browsing by Author "Sen, Snehaditya"

Now showing 1 - 3 of 3
  • Thumbnail Image
    Publication
    Exploring the potential of social listening to generate insights for the automotive industry
    (MICA, Ahmedabad, 2023) Sen, Snehaditya; Taral Pathak
  • Thumbnail Image
    Item
    National Livelihoods Resource Institute, Project: BORL (BPCL)
    (MICA, 2023) Kukreja, Abhilasha; Ghosh, Abhishek; Kaser, Aishwarya; Sen, Snehaditya; Khandelwal, Anurag; Dey, Sourav
    The initiatives range from providing access to drinking water & conservation initiatives, enhancing livelihood opportunities through livestock management & agricultural inputs, providing infrastructural facilities and others. Few of their projects include- Project Urvi which includes implementing a series of water conservation interventions like construction of check dams, dug out ponds, farm ponds, nallah deepening, field bunding in the nearby villages for meaningful utilisation of the water resources, regeneration of water bodies and such allied interventions, as well as Project Samriddhi- an initiative to improve livelihood of farmers- To promote agriculture and livestock management, through a gamut of activities. There is a perceptible change in cattle breeding in this area especially due to continuous contribution and active support with artificial insemination, and availability of good quality semen of various breeds. Activities like de-worming, vaccination, animal health camps, Calf rallies, services of Veterinary doctor have created awareness among the farmers about importance of animal healthcare
  • Thumbnail Image
    Item
    Re-strategizing marketing and communication for social media marketing of City Tantra & Shehernama
    (MICA, 2021) Agarwal, Gaurangi; Shetty, Sharanya; Gawaskar, Shivani; Sen, Snehaditya; Vempati, Sruthi; Joseph, Tanya
    As a group of marketing students from varying backgrounds and professional experience, Drishti’s objective of using media and arts to drive awareness and action about various issues at the grassroots appealed to us. We felt captivated by the cause, and we felt like we could use our knowledge and skills to make a positive difference to the organisation. Shehernama and Citytantra are flagship programmes of Drishti, which is based in Ahmedabad. Shaharnama, an initiative involving community artists from Ahmedabad, works on reinstating this city’s values of peace, harmony, diversity, and tolerance. CityTantra works on strengthening local governance for women through community media led by the youth. The programme trains young people to be feminist leaders and bridge the gap between their community and local governance. To facilitate these efforts and cover the various costs involved, CityTantra is looking to eventually raise funds by bringing to light, the problems faced by the women community in Ahmedabad and motivating the donors through the work the fellows and the fellowship does.