Browsing by Author "Shah, Prutha"
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Item Artificial intelligence: Voice search in consumer journey by Prutha Shah(Excel India Publishers, 2023) Shah, PruthaItem Entrepreneurship orientation toward adoption of Metaverse: An MSME entrepreneur perspective(Sage Publications Ltd., 2024) Shah, PruthaItem Immersive marketing strategy: Exploring the lnfluence of 2d and 3d billboards on the cognitive and emotional aspects of consumer behavior(Excel India Publishers, 2024) Shah, Prutha