Immersive marketing strategy: Exploring the lnfluence of 2d and 3d billboards on the cognitive and emotional aspects of consumer behavior

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1055_Immersive marketing strategy by Prutha Shah.pdf (3 MB)

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2024

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Excel India Publishers

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Shah, P., & Gidwani, S. (2024). Immersive marketing strategy: Exploring the lnfluence of 2d and 3d billboards on the cognitive and emotional aspects of consumer behavior. [Conference Abstract]. In M. Kumar., & S. Patra (Eds.), ICMC 2024: MICA’s 10th International Communication Management Conference. (pp. 24). Ahmedabad: Excel India Publishers.

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https://ir.mica.ac.in//handle/123456789/9722

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