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  1. Home
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Browsing by Author "Sharma, Aanchal"

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    Exploring individual, cultural and structural components of health communication programs: A gender integrative approach
    (Palgrave Macmillan, 2016) Pant, Saumya; Pathak-Shelat, Manisha; Sharma, Aanchal; Krishnatray, Pradeep
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    Rural Immersion project : Gujarat Forest and MICA
    (MICA, 2020) Sharma, Aanchal; Saraf, Gaurangi; Agarwal, Harshit; Chowdhury, Medha; Bhardwaj, Ritika; Raturi, Saksham
    Any on-ground live project requires a lot of encouragement, endurance, and guidance. We would like to express our gratitude to all those who have motivated us, in their own way, while we worked on this Project. First, we want to express our deepest sense of gratitude to Gujarat Forest for giving us this amazing and insightful opportunity, which helped us to put on-work all our theoretical understanding of the Marketing concepts, but also give an overall understanding of the practicality of certain things while working on a live rural project. We would like to thank Prof. Ashutosh Dutt and Prof. Nitesh Mohanty for providing us adequate help whenever required. We will be grateful to them for being such a great guide to us, and for pushing us to do our best. We genuinely feel that this project with Gujarat Forest has helped us in honing our skills not only with respect to the digital side of things, but also helped in developing an overall understanding of how rural marketing works.
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    Sewa
    (MICA, 2018) Sharma, Aanchal; Saraf, Gaurangi; Sethi, Paricheet
    Since all these enterprises and cooperatives are selling with their own brands individually, they are not able to leverage the SEWA brand. Each initiative is trying to reinvent the wheel by setting up the processes and systems for their enterprise and facing multiple challenges. There is definitely a potential for scaling up and onboarding close to a million entrepreneurs. This calls for designing a proper strategy and setting up a Digital Social Enterprise that focuses on creating both internal markets within the SEWA’s 2 million members as well as preparing the Micro-Entrepreneurs to tap into national and then later on international markets through this online retail platform. One of the major findings of the past 18 months’ sales and marketing efforts has been to have one collective common brand rather than currently having 10 different brands. Having multiple brands creates confusion amongst the customers. Objectives of
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    The cultivation and reception effects of gendered images: Proposing ways to move beyond gender-based stereotypes for boys and girls by Aanchal Sharma and Manisha Pathak-Shelat
    (Nordicom, 2017) Sharma, Aanchal; Pathak-Shelat, Manisha

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