Rural Immersion project : Gujarat Forest and MICA

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Group 20 Aanchal Sharma, Gaurangi Saraf, Harshit Agarwal, Medha Chowdhury, Ritika Bhardwaj and Saksham Raturi_compressed (1).pdf (882.89 KB)

Date

2020

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

MICA

Abstract

Any on-ground live project requires a lot of encouragement, endurance, and guidance. We would like to express our gratitude to all those who have motivated us, in their own way, while we worked on this Project. First, we want to express our deepest sense of gratitude to Gujarat Forest for giving us this amazing and insightful opportunity, which helped us to put on-work all our theoretical understanding of the Marketing concepts, but also give an overall understanding of the practicality of certain things while working on a live rural project. We would like to thank Prof. Ashutosh Dutt and Prof. Nitesh Mohanty for providing us adequate help whenever required. We will be grateful to them for being such a great guide to us, and for pushing us to do our best. We genuinely feel that this project with Gujarat Forest has helped us in honing our skills not only with respect to the digital side of things, but also helped in developing an overall understanding of how rural marketing works.

Description

Area: Kevadiya, state: Gujarat

Keywords

Branding and E-Marketing for Dragon Fruit Consumables and Handmade Soap

Citation

URI

https://ir.mica.ac.in//handle/123456789/9846

Collections

Rural Immersion Projects