Browsing by Author "Shetty, Nishant"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Enhancing Effectiveness of Government Initiatives
    (MICA, 2018) Ray, Prachi; Keshari, Ankita; Shetty, Nishant
    A conference will be held where students, budding entrepreneurs, industry stalwarts and professors of esteemed B-Schools will be invited. An in-depth discussion will be conducted amongst them where industry stalwarts and professors can share their insights on the current start-up scenario in Gujarat. On the other hand the students and aspiring entrepreneurs can share the challenges that they are facing in bringing an idea to life. The main intent is to begin a conversation about the start-up scenario in Gujurat and to put together a means for people to come together and trade ideas and solutions. It is also a great way to make sure that people can network with each other. Veterans can find this conference useful to get a fresher perspective in terms of business. Students and budding entrepreneurs can pitch their ideas and vision to Venture Capitalists and try to seek funding. It’s a win-win situation for all stakeholders involved.
  • Thumbnail Image
    Item
    Rural Immersion project : Jaipur Rugs - Rural tourism social media strategy
    (MICA, 2020) Thanekar, Jui; Mundhra, Mukund; Shetty, Nishant; Shivani, P M; Divagane, Ruchi; Shetty, Sudakshin
    As a part of our project with Jaipur Rugs, we analysed their work, values and ethics. We tried to get an understanding of how they function and what could be the best social media mix for them during this pandemic. We started off by sourcing a bunch of video clips and images from the team and made a mock-up video of how we could promote digital tourism and how we can leverage the emotional value associated with the rugs and the villagers that make them. We even put together a storyboard for a Digital Tour with multiple packages that customers can avail for their virtual vacation in Manpura, Jaipur. We then did a competitor analysis and tried to measure the scope of Jaipur Rugs’ social media plan. The goal was to target HNIs in metropolitan cities hence we came up with a bunch of campaign ideas which would help Jaipur Rugs target them. Our aim throughout this project was to promote the goodness and culture of Manpura and Jaipur Rugs and we hope we managed to do that.