Browsing by Author "Shetty, Sharanya"

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    Re-strategizing marketing and communication for social media marketing of City Tantra & Shehernama
    (MICA, 2021) Agarwal, Gaurangi; Shetty, Sharanya; Gawaskar, Shivani; Sen, Snehaditya; Vempati, Sruthi; Joseph, Tanya
    As a group of marketing students from varying backgrounds and professional experience, Drishti’s objective of using media and arts to drive awareness and action about various issues at the grassroots appealed to us. We felt captivated by the cause, and we felt like we could use our knowledge and skills to make a positive difference to the organisation. Shehernama and Citytantra are flagship programmes of Drishti, which is based in Ahmedabad. Shaharnama, an initiative involving community artists from Ahmedabad, works on reinstating this city’s values of peace, harmony, diversity, and tolerance. CityTantra works on strengthening local governance for women through community media led by the youth. The programme trains young people to be feminist leaders and bridge the gap between their community and local governance. To facilitate these efforts and cover the various costs involved, CityTantra is looking to eventually raise funds by bringing to light, the problems faced by the women community in Ahmedabad and motivating the donors through the work the fellows and the fellowship does.
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    Social assessment of Disha Animal health care project for its acceptance among community
    (MICA, 2023) Raj, Anand; Jhabuawala, Mustafa; Singh, Pooja; Shrivastava, Prachi; Ramasubramanian, Raghuveer; Shetty, Sharanya
    A lot of the villagers were either ignorant of the provision for a helpline by DISHA and its services, or were not willing to have any external treatment due to their personal beliefs. Many of the villagers feel that in case of emergencies, private doctors are better whereas in general govt doctors are less expensive. They don't see a reason to call the DISHA helpline. Lack of word-of-mouth communication between people who have availed services and those who haven't, but at the same time, negative reviews are shared between villagers. Differences in knowledge and responsibilities between the men and the women related to their cattle. Men make financial decisions, and women are the 'care takers.' The remedies taken by the villagers for their cattle health are curative and not preventive. Measures such as deworming, vaccination are not perceived as effective by them.