Browsing by Author "Srivastava, Manasvi"

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    Impact Assessment of Gobardhan Project in Valsad: With Government of Gujarat – Rural Development Department
    (MICA, 2023) Gupta, Namit; Srivastava, Manasvi; Jauhari , Ananya; Mukhopadhyay, Soham; Behl , Suryansh; Gupta, Shubhanker; Sinha, Arbind; Patel, Bhavin
    The primary objective of this study was to conduct a thorough and holistic impact assessment of the biogas plants established under the GOBARDhan Project within households located in Sherimal, Barumal, and Kangvi villages. The focus was on evaluating the project's multifaceted effects, including socio-economic benefits, operational challenges, user perceptions concerning different types of biogas plant structures, and the need for organized slurry trading mechanisms. By meticulously examining these aspects, the study aimed to provide comprehensive insights into the project's outcomes, challenges faced, and potential areas for enhancement.
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    Rural research project : Jaipur Rugs
    (MICA, 2017) Srivastava, Manasvi; Kothari, Aarooshi; Gautam, Abheesha; Haider, Farheen; Waquee, Ahmed
    The research should help give a direction to decide the perfect communication strategy to drive footfall to the stores. The study should help assess and determine the factors that affect the ethos, pathos and logos of the consumer leaving them more educated , emotional and better connected with the brand even if the potential leads do not convert to sales. Jaipur Rugs, currently, has a predominantly export dependent business model, while also servicing the Indian customers through a B2B model, wherein it reaches to the end user through Interior Designers (and the like). India holds 35% share of the world markets for handmade and 90% of the machine made carpets, which are exported to more than 100 countries, more than 3/4th of which is captured by two markets, the US and Germany. The domestic market for these carpets is but a fraction of the international demand. But over time, consumer preferences have started changing, the demand being for cotton carpets which are washable and affordable.