Browsing by Author "Subramanian, Rama"

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    1. FPM Video Marketing / 2.Hopper
    (MICA, 2018) Jain, Ashi; Subramanian, Rama; Ramu, Riy
    Hopper is a micro-mobility service to be introduced in the city of Mumbai aiming to provide the last mile commute solution to its consumers. It provides dockless service to the consumers employing e-bikes primarily aiming at metro stations within a radius of 5 kms who are charged on a per-hour basis. This is achieved through an app where the availability of bikes are shown as well as helps users to start the bike by providing a unique code. The Fellow Programme at MICA is the first Programme of its kind in the country. It is an AICTE approved doctoral level interdisciplinary programme. Through this programme, MICA aims to encourage both fundamental and applied research in the communication and marketing domain. It aims to Integrate understanding of different theoretical perspectives in the disciplines of communication and marketing and develop a holistic understanding of this area by making significant intellectual contributions to the body of knowledge in the field of communication and marketing. The selection criteria to the Programme is based on the performance in the FPM Admission Test, consistent academic performance from 10+2 onwards and professional work/research experience in media and communication.
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    Rural Immersion project : Research Project studying the impact of COVID-19 Relief Work on varied categories in Rural areas
    (MICA, 2020) Ahmed, Ahraz; Vijaywargi, Dimple; Pandey, Garima; Naik, Nishtha; Subramanian, Rama; Ghotikar, Shivani
    COVID-19- an infectious disease caused by a newly discovered coronavirus has disrupted the functioning of the whole world financially, physically as well as emotionally. Study states that the pandemic could push about 49 million people into extreme poverty in 2020. While the majority of the households are affected with this in terms of losing jobs, loss of remittance, rationing of food and goods, disruption in health and education, the impact was much deeper and long lasting among the poor since they are the most vulnerable. Poor residing in villages are although minimized to get exposed to this disease, but with limited access to health resources it is difficult to control the spread given that their day begins and ends with interacting with other villagers. Also, not to forget the number of migrants who have been travelling throughout the pre and post lockdown period has caused major disruptions in the villages.