Browsing by Author "Verma, Ananta"

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    Jaipur Rugs
    (MICA, 2018) Grover, Aanchal; Verma, Ananta; Kokate, Ketki
    Jaipur Rugs is one of India's largest manufacturers of hand knotted rugs. It’s purpose is to create beautiful lives for the customers, their families and friends, the artisans who create the products, and the employees. The holy grail of strategy for any firm especially retailers, is to create a store concept and experience that is so different and compelling that it renders competitors irrelevant — and then to implement that concept in such a way that core customers are bonded and the competitors find it hard to copy or react.
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    Rural Immersion project : Vrutti Foundation
    (MICA, 2020) Jain, Aditya; Verma, Ananta; Gundale, Mansi; Pandit, Shaurya; Shivprasad; Jain, Shubham
    Vrutti is a non-profit social enterprise, founded in 2002 and is committed to find solutions to end poverty, marginalisation and create wealth and build resilience for small producers and farmers. It follows a holistic and long term approach (including financing, distribution, training and go to market support) helps small producers grow their way out of poverty and uncertainty and to be 3 times more profitable and to build lasting pathways to prosperity. It offers a complete bundle of services, using a market-based model that helps our organization remain financially sustainable and expand to reach more and more farmers every year. It serves smallholder farmers/ small producers, with a Farmers First approach. Services include capacity building, institutional building, financial & market linkages, training on good practices in agriculture, soil, water and livestock. Vrutti encourages farmers to produce and move towards responsible farming ,using sustainable inputs and practices and therefore ‘model’ its approaches, ‘cost’ them, and ‘integrate’ them to be adopted by communities or market or public policy.