Browsing by Author "Walech , Arushi"

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    Assessing the efficacy of GEC initiatives at Varsamedi
    (MICA, 2017) Walech , Arushi; Bucha, Rishabh; Humble, Ishaan; Singh, Ishita
    In the context of this research we are to Assess the efficacy of the initiatives taken by partner organization GEC - Gujarat ecological commission in Varsamedi, Distt. Morbi, near town of Maliya and a small port called Navlakhi port. Even though being a small village with population less than 1000 the society was divided in 3 very different sections. On basis of this research we are supposed to derive a marketing plan for GEC to better communicate their efforts to all the relevant stakeholders and make sure that they understand the needs of the residents of Varsamedi which creates a channel of effortless 2 way communication.