Assessing the efficacy of GEC initiatives at Varsamedi
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Date
2017
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
In the context of this research we are to Assess the efficacy of the initiatives taken by partner organization GEC - Gujarat ecological commission in Varsamedi, Distt. Morbi, near town of Maliya and a small port called Navlakhi port. Even though being a small village with population less than 1000 the society was divided in 3 very different sections.
On basis of this research we are supposed to derive a marketing plan for GEC to better communicate their efforts to all the relevant stakeholders and make sure that they understand the needs of the residents of Varsamedi which creates a channel of effortless 2 way communication.
Description
Rural Immersion Project – Area: Varsamedi, District: Katchchh, State: Gujarat
Keywords
Rural Immersion Programme: Jaipur Rugs