Publication: MICA Book Launch And Routledge UK Unveil Groundbreaking Book On Strategic Communication At DIDAC INDIA 2025
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Date
2025-11-18
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thedailyjagran.com
Abstract
In a milestone event for India’s communication and development sector, the Centre for Development Management and Communication (CDMC) at MICA Ahmedabad, in partnership with Routledge UK, successfully launched the book Strategic Communication for Impactful Partnership at DIDAC INDIA 2025—the nation’s premier exhibition and conference for educational resources and skill development, held at the Yashobhoomi India International Convention Expo Centre, Dwarka.
Authored collectively by three of the field’s most eminent professionals—Prof. Manisha Pathak Shelat (Chair, CDMC, MICA), Prof. Ruchi Tewari (CMO, MICA), and Ms. Sushama Oza (noted development sector strategist)—the volume was released in the distinguished presence of Dr. Rajni Kant, renowned public health expert and ICMR-National Chair for Disease Elimination, who served as chief guest.
Dr. Rajni Kant remarked at the launch, “In my experience leading research initiatives and policy translation in public health, I have witnessed firsthand the transformative power of strategic communication. This book captures the essence of uniting diverse stakeholders around a common purpose. From disease elimination to nationwide campaigns, these principles have proven invaluable. It is a must-read for public health professionals, policymakers, and development leaders.”
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Book Launch, Strategic Communication for Impactful Partnership at DIDAC INDIA 2025, Prof. Manisha Pathak & prof. Ruchi Tewari