MICA in News
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This Collection offers news clippings of articles/news from published media such as blogs, newspapers, and newsletters from print and online both. Writers, news reports, and media houses often write and publish about MICA activities, events and achievements.
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Publication MICA Book Launch And Routledge UK Unveil Groundbreaking Book On Strategic Communication At DIDAC INDIA 2025(thedailyjagran.com, 2025-11-18)In a milestone event for India’s communication and development sector, the Centre for Development Management and Communication (CDMC) at MICA Ahmedabad, in partnership with Routledge UK, successfully launched the book Strategic Communication for Impactful Partnership at DIDAC INDIA 2025—the nation’s premier exhibition and conference for educational resources and skill development, held at the Yashobhoomi India International Convention Expo Centre, Dwarka. Authored collectively by three of the field’s most eminent professionals—Prof. Manisha Pathak Shelat (Chair, CDMC, MICA), Prof. Ruchi Tewari (CMO, MICA), and Ms. Sushama Oza (noted development sector strategist)—the volume was released in the distinguished presence of Dr. Rajni Kant, renowned public health expert and ICMR-National Chair for Disease Elimination, who served as chief guest. Dr. Rajni Kant remarked at the launch, “In my experience leading research initiatives and policy translation in public health, I have witnessed firsthand the transformative power of strategic communication. This book captures the essence of uniting diverse stakeholders around a common purpose. From disease elimination to nationwide campaigns, these principles have proven invaluable. It is a must-read for public health professionals, policymakers, and development leaders.”Publication MICAT 1 Registration 2026 Last Date November 22; Apply Now @mica.ac.in(shiksha.com, 2025-11-19)MICAT phase 1 registration window will close in next two days. Last date to apply for MICAT 2026 phase 1 exam is November 22. Candidates can visit the official website, mica.ac.in, to fill MICAT exam form 2026. All applicants will be issued MICAT admit card on December 3 for the exam to be held on December 6. Candidates who wish to appear for second phase of MICAT exam will be able to apply from November 25. Last date to fill MICAT II exam form is January 29. Candidates with a bachelor's degree are eligible to fill MICAT application form. Along with the bachelor's degree, candidates must have a valid score in CAT/XAT/GMAT to be shortlisted for PGDM/PGDM-C admissions at MICA.Publication Recent public health research highlights the critical need for strategic communication during the implementation of policies(Divya Bhaskar- City, P.01, 2025-11-20)Publication MICA Equips Government Class 3 Officers with Strategic Communication Skills in New Training Program(bilkulonline.com, 2025-11-14)The MICA Centre for Development Management and Communication (CDMC) in partnership with the Government of Gujarat has initiated a specialized capacity-building program titled, “Voices in Crisis: Strategic Communication & Reporting for Government Class 3 Officers”. This multi-day training initiative is tailored for Government Class 3 officers, specifically district-level reporters and editors who are pivotal in shaping public understanding. The program focuses on strengthening their skills in crisis reporting, clear documentation, compelling storytelling, and strategic social media communication. The training addresses the critical need for effective communication in governance, which is essential for building public trust, especially during high-pressure situations.Publication MICA’s Prof Falguni Leads Session on New-Age Marketing at Shoolini(shooliniuniversity.com, 2025-11-14)The School of Media and Communications at Shoolini University organised an interactive session titled, ‘Building Your Career in Marketing and Communication for the Tech and AI World’. The speaker, Dr Falguni Vasavada, Professor of Marketing and Co-Chair, MDP at MICA, Ahmedabad, brought her experience as a marketing academic and industry observer to the discussion, offering students a clear view of how the field has been shifting in recent years. Prof Vasavada spoke about the rapid changes in marketing, especially as technology continues to influence how brands engage with audiences. She explained how creativity, empathy, and technological awareness now work together to shape the decisions marketers make. From AI-driven consumer insights to data-led communication strategies, she highlighted the increasing need for marketers to balance human understanding with analytical thinking.Publication Government officials will be taught crisis reporting at MICA(Divya Bhaskar - City, P.02, 2025-11-16)Publication MICA Equips Government Class 3 Officers with Strategic Communication Skills in New Training Program(https://indiaeducationdiary.in/, 2025-11-13)Prof. Manisha Pathak Shelat, Chair of MICA – CDMC, leading the inaugural session, commented, “In times of crisis, communication is not just about delivering facts—it’s about building trust. This training is tailored to help these field communicators build rapport with local audiences, manage social media effectively, and share both crisis and success stories with credibility and compassion. Our goal is to empower them to become authentic, human-centered storytellers for their communities.” The program ultimately aims to help officials create effective narratives that enhance overall efficiency and public service delivery. This program is part of multiple long term partnerships that MICA has with various state governments of IndiaPublication MICA launches 'Voices in crisis' training program for government class-3 officials(Sandesh - City Life, P.01, 2025-11-14)Publication Ahmedabad institutions stand by canine companions on campuses(The Times of India, P.02, 2025-11-13)Publication SBI Life concludes grand finale of IdeationX 2.0(dailypioneer.com, 2025-11-06)SBI Life Insurance has successfully concluded the Grand Finale of ‘IdeationX 2.0’, a national platform conceptualised to find innovative solutions for the Indian life insurance industry. Second-year management students Namita Gupta, Nitika Bansal and Sakshi Agarwal from IIM Shillong were declared the first runners-up, while Aishwary Singh, Aditi Pandey and Aditya Jain from MICA, Ahmedabad and Chaitanya Gupta, Prachi Damania and Akash Bhanse from IIM Lucknow were announced as the joint second runners-up of the event.Publication Pritish Wadhwa, Stuti Rajesh Shah, and Eshan Sharma from SPJIMR, Mumbai, bagged the 'SBI Life's IdeationX 2.0 National Champion' title(thewire.in, 2025-11-04)Second-year management students Namita Gupta, Nitika Bansal, and Sakshi Agarwal from IIM Shillong were declared the first runners-up, while Aishwary Singh, Aditi Pandey, and Aditya Jain from MICA, Ahmedabad, and Chaitanya Gupta, Prachi Damania, and Akash Bhanse from IIM Lucknow were announced as the joint second runners-up of IdeationX 2.0.Publication This Ahmadabad college is offering 25-week online course for digital influencers(indiatoday.in, 2025-11-04)In response to the fast-evolving digital creator economy, Mudra Institute of Communications, Ahmedabad (MICA) has launched "The Social Media Influencer Programme," a 25-week online course aimed at transforming aspiring and established content creators into strategic, tech-savvy professionals. The programme seeks to bridge the gap between creativity and business by offering structured training in personal branding, content strategy, audience engagement, and monetisation. According to MICA, participants will be trained to use emerging technologies like generative AI to produce scalable, high-quality content. The curriculum covers key aspects of influencer development, from building brand authenticity and maintaining consistency to navigating collaborations and revenue streams across platforms. The institute said the course reflects MICA’s broader mission to merge marketing, communication, and technology in emerging professions.Publication Country's first social media influencer course launched(Divya Bhaskar- City, P.08, 2025-11-05)Publication SM Influencer Course @ MICA(Ahmedabad Miror, P.04, 2025-11-04)MICA is set to launch the social media influencer programme, a 25-week structured course designed to turn content creators into professionals who understand the business, strategy and impact behind influence. According to MICA officials, the creator economy is no longer a niche trend and it is a USD 250 billion global industry that continues to grow rapidly. As more people step into the world of content creation, competition increases, trends are short-lived and algorithms are unpredictable. To succeed, aspiring influencers need structure, strategy and the ability to turn engagement into a sustainable business.Publication MICA launches Social Media Influencer programme for digital creators(indianexpress.com, 2025-11-04)According to MICA, the 25-week course will be conducted fully online, allowing participants to learn while continuing their current professional or creative pursuits. The fee for the programme is Rs 1,00,500 plus GST, and classes are scheduled to begin on December 28, 2025. The curriculum includes modules on platform algorithms, monetisation strategies, and growth planning. Graduates of the programme will gain mentorship from faculty and industry experts, access to live sessions, and the opportunity to develop a structured approach to building a sustainable influencer career.Publication Outlook-ICARE Rankings 2026: Institutions - Gold Standard For(outlookindia.com, p. 142, 2025-11-01)Outlook-ICARE Rankings 2026: Institutions - Gold Standard For- A total of 20 schools in India are gold standard and have made the cut for Outlook-ICARE Rankings for India's Best B-Schools 2026. Here's the complete list.Publication Outlook-ICARE Rankings 2026: Prominent Institutions- Media Communication And Entertainment(outlookindia.com, p. 132, 2025-11-01)Outlook-ICARE Rankings 2026: Prominent Institutions- Media Communication And Entertainment - A total of 10 prominent media communication and entertainment schools in India have made the cut for Outlook-ICARE Rankings for India's Best B-Schools 2026. Here's the complete list.Publication Indo national names Shardul Bist as chief marketing officer(bestmediainfo.com, 2025-10-28)Indo National (Nippo), the manufacturer of the long-standing consumer electrical brand, has appointed Shardul Bist as its Chief Marketing Officer (CMO). Bist brings over 16 years of experience in marketing strategy, brand development, and digital channels across FMCG and consumer sectors. Before joining Indo National, he led marketing and P&L functions for the consumer nutrition division (OTC/nutraceuticals) at USV, where he contributed to strengthening brand equity and driving category growth across new markets and channels. He has also held marketing and e-commerce roles at Modi Naturals, and holds a PGDM in Brand Communications from MICA, Ahmedabad, and a BBA from Indraprastha University, New Delhi.Publication Shades of Celebrations(Ahmedabad Mirror, p.03, 2025-10-22)Publication MICA hosts 3rd edition of flagship leadership summit(Ahmedabad Mirror, p.07, 2025-10-14)MICA recently hosted Insight Out 2025 — the third edition of its flagship leadership summit — under the theme ‘Marketing in 4D: Immersion > Information.’ This event brought together prominent industry leaders, marketers, and academicians to share insights with students on cultivating deeper, meaningful connections for brands in a digital landscape marked by dwindling attention spans. Organised by MICA’s Marketing and Leadership Series (MLS) Committee, the summit also included two dynamic panel discussions: ‘Sensory Storytelling: Curating Experiences That Move Beyond Metrics’ and ‘Crafting the Phygital Experience: The Future of Hybrid Engagement.’