MICA in News
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This Collection offers news clippings of articles/news from published media such as blogs, newspapers, and newsletters from print and online both. Writers, news reports, and media houses often write and publish about MICA activities, events and achievements.
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Publication Ex-Banker Builds Rs 160 Crore Business Empire in Communication and Luxury Cars(.theweekendleader.com, 2025-05-31)The agency has worked with top brands like Flipkart, Mankind, and Bajaj Finance. Though he is no longer involved in the daily operations, the company is now managed by his wife Shraddha Agrawal, an MBA from MICA Ahmedabad, who joined in 2013.Publication Top 7 Courses That Prepare You for a Career in Bollywood(popdiaries.com, 2025-05-29)Media & Entertainment Management course at MICA - Not everyone wants to be in front of the camera. If you’re into managing productions, marketing films, or handling celebrity branding, this course is your backstage pass.Publication Blogger’s Park: Consistency is the new charisma(financialexpress.com, 2025-05-28)By Vivek Pradeep Rana - Adjunct Faculty in MICA As generative AI and algorithmic systems reshape how information is produced, distributed, and consumed, a foundational business asset is quietly being redefined: trust. No longer built through repetition or visibility alone, trust is now earned—and lost—based on a company's ability to behave consistently and transparently. For business leaders, this is not a communications challenge. It is a systems challenge. AI can generate infinite impressions, simulate influence, and mimic human connection at scale. But it cannot fake follow-through or manufacture coherence between a company's message and its behaviour. In this new operating environment, trust is becoming a hard constraint—priced into investment models, factored into recommendation engines, and embedded into stakeholder decision-making. Brands have spent the last decade optimising for reach. But the next decade will be defined by a different constraint: can you be trusted when everything can be faked?Publication India has emerged as global creative powerhouse due to top talent, tech: EY(https://economictimes.indiatimes.com/, 2025-05-04)Media-focused MBA programs from institutions like MICA and Whistling Woods are also helping bridge the gap between business and creativity. According to the report, India has transformed into one of the world’s largest content production ecosystems, generating over 200,000 hours of original content annually. This includes 1,600 films, 2,600 hours of premium OTT programming, 190,000 hours of television content, and 20,000 original songs.Publication Swiggy Appoints Atul Handa As Vp To Lead Instamart Growth Strategy(itvoice.in, 2025-05-01)An alumnus of Mudra Institute of Communications, Ahmedabad (MICA), Handa holds a PGDM in Communications with a focus on Brand Management and Marketing Research. He possesses deep expertise in business analysis, strategy development, customer insight, Cognos analytics, and digital marketing.Publication The emergence of Hinglish in advertising, Bollywood, and everyday life in India(indianexpress.com, 2025-04-19)In an interview with indianexpress.com, Falguni Vasadeva, professor at MICA, says that Hinglish aims to appeal to both Hindi and English-speaking audiences, targeting consumers in both metropolitan areas and smaller towns or rural regions. Vasadeva, who is also a popular influencer in her own right, adds that when brands reach out to her, they ask her to use Hinglish, as it appeals to a wider audience. “The ads influence the culture,” she says, “and the culture influences the ads.”Publication MICA honours Bhaskar Das(brandequity.economictimes.indiatimes.com, 2025-04-23)MICA will also be launching the Bhaskar Das Annual Lecture Series, bringing leading voices from the world of media, entertainment and sports into conversation with students. The institute is creating a video blog archive of the media maven’s lectures and even curating a coffee table book capturing his contributions.Publication Consumers facing digi ad burnout(Ahmedabad Mirror, p.04, 2025-04-20)Researchers from FLAME University in Pune and MICA, Ahmedabad collaborated on the paper “Why Don’t You Leave Me Alone? Measuring Irritation with Online Behavioral Advertising on Social Media Platforms.” The team included Khyati Jagani, Neha Yadav and Falguni Vasavada. “When consumers see social media ads that cause disturbance, frustration, or exhaustion, they tend to avoid all ads,” they noted. “This avoidance creates a major problem for advertisers.”Publication Suraja Kishore quits BBDO India(brandequity.economictimes.indiatimes.com, 2025-04-16)A strong believer in nurturing talent, Suraja conceived and executed India's first creative program specializing in Copywriting & Art Direction at MICA.Publication Marketing professor’s hilarious LinkedIn comment on alma mater IIM Ahmedabad will leave you in splits. Netizens call him 'legend'(economictimes.indiatimes.com, 2025-04-28)His teaching portfolio reads like a dream tour of India’s top institutions — including IIM Calcutta, IIM Lucknow, IIM Udaipur, IIM Shillong, IIM Raipur, and now MICA Ahmedabad, which he fondly describes as a “thoroughly enjoyable experience.”Publication MICAn delivers good life on campus(Ahmedabad Mirror, p.01 & 06, 2025-04-13)Publication MICA students have the potential to become brilliant leaders and changemakers(Gujarat Samachar - Puls, p.01, 2025-04-12)Publication To achieve professional success, it is necessary to turn weaknesses into strengths and fight against obstacles(Divya Bhaskar - City, p.01, 2025-04-12)Publication Curriculum re-imagined keeping in mind emerging importance of AI: Director(The Indian Express, p. 04, 2025-04-12)The curriculum of MICA, Ahmedabad, has been *completely re-imagined" by keeping in mind the needs of the industry the emerging importance of Artificial Intelligence (Al) and the impact of technology on businesses, Director and CEO of the institute ,Jaya Deshmukh said on Friday. "In the coming year, MICA will launch multiple new programmes in Management, AI, Marketing, Creativity and Communications. We cannot wait to get started," Deshmukh said during MICA's 30th convocation on Friday. In the Academic Year 2025-26, MlCA will offer functional specialisations in Product Management, Sales and CRM (Customer Relationship Management), and Business Analysis in addition to our specialisation in Brand Management she said.Publication 232 graduate at MICA's 30th convocation(The Times of India, p. 05, 2025-04-12)Publication Jigsaw Brand Consultants appoints Khyati Sarang as Director – Insights & Strategy(afaqs.com, 2025-04-09)With over 17 years of experience in shaping powerful brand narratives across a range of sectors, Khyati brings deep strategic insight and creative rigor to the Jigsaw leadership team. An alumni of MICA (Mudra Institute of Communications, Ahmedabad), she has built her career working with some agencies like Mullen Lowe Lintas, Wunderman Thompson, DDB Mudra, Dentsu Aegis Network, and Cheil India.Publication Why did Gujarat Titans players go to Mica College, know in detail(bombaysamachar.com, 2025-03-20)Publication Tech-based home services remind barbers of 'servitude': Study(Deccan Herald, p.12, 2025-03-26)For Nais, customers’ homes are a symbol of servitude. It is where their ancestors suffered humiliation and indignity. Barbershop, on the other hand, is associated with freedom, dignity, self-esteem and reliance," says the study, co-authored by Sai Amulya Komarraju, Assistant Professor at IIMA; Prof. Manisha Pathak-Shelat from MICA, Ahmedabad; Payal Arora, Professor of Inclusive AI Cultures at Utrecht University, Netherlands; and Prof. Usha Raman from the University of Hyderabad.Publication How generative AI is (will) change consumer behaviour(MASC Newsletter - Nottingham Business School, Page -9, 2025-03)We held our first Research Assembly for the school year on November 13, 2024, with Professor Varsha Jain from MICA, India and Dr Emmanuel Mogaji from Keele University who discussed how generative AI is changing consumer behaviour. The session, which was chaired by Professor Fatema Kawaf, was exciting, engaging, and packed with thought-provoking questions from our attendees. Varsha who is a leading scholar in digital marketing and consumer research, examined how AI is transforming consumer interactions, including hyper-personalised shopping recommendations and AI-driven marketing strategies that redefine brand-audience connections.Publication Week ahead of IPL Season 2025, Gujarat Titans quartet bowls over MICA students and faculty(navjeevanexpress.com, 2025-03-20)MICA, Ahmedabad, recently hosted an interactive session with Gujarat Titans players Ishant Sharma, Sai Sudharsan, Shah Rukh Khan, and Anuj Rawat at MICA’s Mani Iyer Auditorium. The event, featuring a Q&A and Rapid Fire session, had cricketers share insights on their careers, training, and experiences playing Cricket professionally for both the Indian Premier League and other professional cricket formats,” a release said. During the discussion, the players reflected on their early days in cricket, emphasising the impact of coaches and mentors on their development. They spoke about their training routines, the role of discipline and consistency in maintaining form, and the transition between different game formats. From discussions on handling pressure and embracing failure to the impact of data analytics in modern cricket, the discussion provided a deep dive into the mindset of professional athletes.