MICA in News
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This Collection offers news clippings of articles/news from published media such as blogs, newspapers, and newsletters from print and online both. Writers, news reports, and media houses often write and publish about MICA activities, events and achievements.
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Publication Deepak Mann joins PHD Media as National Strategy Head(afaqs.com, 2025-07-28)Deepak Mann has been appointed as the national strategy head for PHD Media (Part of Omnicom Media Group). Mann brings over 21 years of diverse experience across strategy, insights and analytics. He is an alumnus of MICA.Publication AI can do it all, but human creativity still matters: MICA CEO(afaqs.com, 2025-07-21)The education sector in India is starting to address these questions directly. The shift is evident, with IITs introducing AI-specialised degrees and design schools updating their curriculums. The government has recently announced the Indian Institute of Creative Technologies (IICT), introducing cutting-edge AVGC-XR (Animation, Visual Effects, Gaming, Comics & Extended Reality) courses and forming partnerships with Adobe, Meta, Google, and NVIDIA. MICA, formerly known as the Mudra Institute of Communications, Ahmedabad, long recognised as India’s premier institute for strategic marketing and communication, has joined the conversation with a twist. It has launched the School of Applied Creativity, imagination-focused school for the AI era, aimed not at coders or animators, but at future storytellers, thinkers, creators and cultural strategists.Publication MICA launches School of Applied Creativity; 2 courses to start in July 2026(taxtmi.com, 2025-07-17)PTI) Ahmedabad-based management institute for marketing and communication MICA on Thursday announced the launch of School of Applied Creativity to prepare students with future skills at the cusp of imagination, storytelling, media, and artificial intelligence (AI).Publication MICA launches School of Applied Creativity(tribuneindia.com, 2025-07-17)The launch was announced at a conference attended by Tina Ambani (Chairperson, MICA Foundation), Jaya Deshmukh (Director & CEO, MICA), Ramkumar Ramamoorthy (Former CMD, Cognizant India and currently Partner, Catalincs), among others. Addressing the gathering, Tina Ambani, Chairperson of the MICA Foundation for Communications Research and Education, said, “Since its founding, MICA has always stayed ahead of the curve. We were among the first to see the deep connection between marketing, communication, and culture. We embraced digital when it was still emerging. We brought design thinking into business education long before it became a buzzword. And today, we continue that legacy, by recognising imagination as the strategic currency of the future and further strengthening our vision to empower individuals to be creative leaders in the Age of Imagination.”Publication MICA launches School of Applied Creativity 2 courses to start in July 2026(theweek.in, 2025-07-17)The school launched by MICA (formerly Mudra Institute of Communications, Ahmedabad) will offer two flagship programmes. Scheduled to start in July 2026, both programmes will accommodate 80 to 100 students in their first phase, MICA Director and CEO Jaya Deshmukh told reporters in Mumbai. "The institute will also introduce online masterclasses in the coming few years to make the course available to students from all over India and the globe. While AI is set to transform industries, there is an emerging need-supply gap for AI-trained professionals in India. "The new school at MICA meets this need by combining creativity with new technologies making applied creativity a strategic skill," Deshmukh noted. Oscar nominated filmmaker Shekhar Kapur is part of the faculty as the chief mentor for the institute.Publication MICA launches School of Applied Creativity; 2 courses to start in July 2026(ptinews.com, 2025-07-17)Ahmedabad-based management institute for marketing and communication MICA on Thursday announced the launch of School of Applied Creativity to prepare students with future skills at the cusp of imagination, storytelling, media, and artificial intelligence (AI).Publication School of Applied Creativity launched at MICA - now imagination is the strategic capital of the future(Gujarat Samachar - Puls, p.01, 2025-07-18)Publication MICA launches India's first School of Applied Creativity, admits 100 students(Sandesh - City Life, p. o1, 2025-07-18)Publication School of applied creativity at MICA(Ahmedabad Mirror, p. 06, 2025-07-18)City-based MICA has unveiled India’s first School of Applied Creativity. The standalone institution aims to equip students with future skills that blend imagination, storytelling, media and artificial intelligence. Set to open in July 2026, the school will offer two programmes: a one-year Crafting Creative Communications (CCC) course and a two-year PHP in Media, Content and Entertainment programme. MICA officials said the initial phase would accommodate 80-100 students. Oscar-nominated filmmaker Shekhar Kapur has joined as chief mentor for the institute.Publication When Emojis speak louder than words(Ahmedabad Mirror, p. 14, 2025-07-18)On World Emoji Day yesterday, a day that appreciates little digital icons representing varied emotions, we acknowledge their role through quick conversations with emoji-regulars and believe these little forms do speak louder than words. Interview with Dr Falguni Vasavada Professor, TEDx Speaker and Social Media InfluencerPublication AI will give a new dimension to creativity, said filmmaker Shekhar Kapoor at the launch of MICA School of Applied Creativity(educationtimes.com, 2025-07-17)Scheduled to start the academic session in July 2026, two programmes will accommodate 80–100 students in their first phase. Oscar-nominated filmmaker Shekhar Kapur will be the chief mentor for the institute, which will also introduce online masterclasses in the coming few years to make the course available to students from all over India and the globe. The School of Applied Creativity will offer two flagship residential programs - Creative Communications (CCC), which is a one-year program on applied creativity. PGP in Media, Content & Entertainment is a two-year immersive program aimed at future content leaders. The entry to these courses will be through a written test -MICAT. “Human imagination and creativity are infinite. A unique idea is the germination of creative progression, which can never be taken over by AI but can be accentuated with technology. People are worried that AI will take away jobs, but the concerning factor is how the youth will excel without knowing AI and other technologies,” said Shekhar Kapoor. “The youth have a strong ability to combine their creative streak with technology. This ability will give a new dimension to filmmaking and storytelling,” he added.Publication Best Institutes for Digital Marketing Studies in 2025(analyticsinsight.net, 2025-06-22)MICA is well-known for building top marketing professionals in the country. Its digital marketing program teaches everything from social media and Google ads to branding and storytelling. The course is backed by a top marketing institute, which makes it a solid option for students who want to get good jobs or freelance.Publication NDTV appoints Rohit Vishwakarma as Managing Editor(exchange4media.com, 2025-06-20)Publication Ex-Banker Builds Rs 160 Crore Business Empire in Communication and Luxury Cars(.theweekendleader.com, 2025-05-31)The agency has worked with top brands like Flipkart, Mankind, and Bajaj Finance. Though he is no longer involved in the daily operations, the company is now managed by his wife Shraddha Agrawal, an MBA from MICA Ahmedabad, who joined in 2013.Publication Top 7 Courses That Prepare You for a Career in Bollywood(popdiaries.com, 2025-05-29)Media & Entertainment Management course at MICA - Not everyone wants to be in front of the camera. If you’re into managing productions, marketing films, or handling celebrity branding, this course is your backstage pass.Publication Blogger’s Park: Consistency is the new charisma(financialexpress.com, 2025-05-28)By Vivek Pradeep Rana - Adjunct Faculty in MICA As generative AI and algorithmic systems reshape how information is produced, distributed, and consumed, a foundational business asset is quietly being redefined: trust. No longer built through repetition or visibility alone, trust is now earned—and lost—based on a company's ability to behave consistently and transparently. For business leaders, this is not a communications challenge. It is a systems challenge. AI can generate infinite impressions, simulate influence, and mimic human connection at scale. But it cannot fake follow-through or manufacture coherence between a company's message and its behaviour. In this new operating environment, trust is becoming a hard constraint—priced into investment models, factored into recommendation engines, and embedded into stakeholder decision-making. Brands have spent the last decade optimising for reach. But the next decade will be defined by a different constraint: can you be trusted when everything can be faked?Publication India has emerged as global creative powerhouse due to top talent, tech: EY(https://economictimes.indiatimes.com/, 2025-05-04)Media-focused MBA programs from institutions like MICA and Whistling Woods are also helping bridge the gap between business and creativity. According to the report, India has transformed into one of the world’s largest content production ecosystems, generating over 200,000 hours of original content annually. This includes 1,600 films, 2,600 hours of premium OTT programming, 190,000 hours of television content, and 20,000 original songs.Publication Swiggy Appoints Atul Handa As Vp To Lead Instamart Growth Strategy(itvoice.in, 2025-05-01)An alumnus of Mudra Institute of Communications, Ahmedabad (MICA), Handa holds a PGDM in Communications with a focus on Brand Management and Marketing Research. He possesses deep expertise in business analysis, strategy development, customer insight, Cognos analytics, and digital marketing.Publication The emergence of Hinglish in advertising, Bollywood, and everyday life in India(indianexpress.com, 2025-04-19)In an interview with indianexpress.com, Falguni Vasadeva, professor at MICA, says that Hinglish aims to appeal to both Hindi and English-speaking audiences, targeting consumers in both metropolitan areas and smaller towns or rural regions. Vasadeva, who is also a popular influencer in her own right, adds that when brands reach out to her, they ask her to use Hinglish, as it appeals to a wider audience. “The ads influence the culture,” she says, “and the culture influences the ads.”Publication MICA honours Bhaskar Das(brandequity.economictimes.indiatimes.com, 2025-04-23)MICA will also be launching the Bhaskar Das Annual Lecture Series, bringing leading voices from the world of media, entertainment and sports into conversation with students. The institute is creating a video blog archive of the media maven’s lectures and even curating a coffee table book capturing his contributions.