MICA in News
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This Collection offers news clippings of articles/news from published media such as blogs, newspapers, and newsletters from print and online both. Writers, news reports, and media houses often write and publish about MICA activities, events and achievements.
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Publication Book by MICA professor and IIM Indore professor on ‘Brand India(chitralekha.com, 2025-09-23)The book titled ‘Brand India: Unfolding Global Narratives with Bharat Vikas’ was launched in New Delhi. The book has been written by IIM Indore Director Prof. Himanshu Rai and MICA Professor Prof. Varsha Jain. NBT Director Yuvraj Malik, NBT Chief Editor and Joint Director Kumar Vikram, Rajya Sabha MP Rekha Sharma, etc. were specially present at this event.Publication Sujata Appliances appoints Vishal Gupta as Head of BTL and trade marketing(bestmediainfo.com, 2025-09-23)An alumnus of IIM Kolkata and MICA Ahmedabad, Gupta combines strategic insight with operational experience in marketing, trade, and consumer engagement.Publication NIRF Rankings 2025: From IIM Ahmedabad to MICA, a look at Gujarat’s top 5 management institutes(timesofindia.indiatimes.com, 2025-09-25)The Ministry of Education has announced the National Institutional Ranking Framework (NIRF) India Rankings 2025, showcasing the country’s leading higher education institutions across multiple categories. At the official release, Union Minister of Education Mr Dharmendra Pradhan highlighted the credibility of the NIRF system and its close alignment with the National Education Policy (NEP) 2020. Minister of State for Education and Development of North Eastern Region, Dr Sukanta Majumdar, further noted that more than 14,000 institutions from across the country participated this year. Mudra Institute of Communications Ahmedabad (MICA), popularly known as the School of Ideas, secured the 33rd rank in NIRF 2025 with an overall score of 59.22. It excelled in Graduation Outcomes (84.20) and Teaching, Learning and Resources (73.21).Publication City hosts session on temple economics(lokmattimes.com, 2025-09-18)Publication Decoding the evolution of ‘Brand Modi’(easternmirrornagaland.com, 2026-09-17)In 2018, in a paper at the Ahmedabad-based business school MICA, a scholar wrote ‘An Exploration Of The Development Of A Political Brand Image For A Political Party And Leader: A case of the BJP And Narendra Modi’. The thesis was undertaken through systematic research -- mapping BJP’s digital and offline marketing tactics, social media objectives, segmentation strategies, and campaign case-studies. It concluded that Narendra Modi and the Bharatiya Janata Party’s case shows how disciplined narrative design, symbolic repetition, and professionalized marketing practices can construct a resilient political brand that shapes voter perception, institutional practice, and international image. The brand was created more through people connect, emotive renditions, and leading by example. Some initiatives and programmes like “Main Bhi Chowkidar”, “Mann Ki Baat”, together with regular public and media appearances, among others, connected him with millions of Indians, which eventually helped build the brand.Publication The Power Of Transdisciplinary Education In Higher Learning(newzdaddy.com, 2025-09-14)Bringing intellectual brains means experts not just from academia but also from policy, industry, and NGOs. This diversity helps avoid blind spots. The other prominent educationists present for the conference were Dr. Piyush Kumar Sinha, Senior Visiting Professor, EDII, Dr. Praveen Nahar, Discipline Faculty (Product Design), Former Director, National Institute of Design Ahmedabad, Dr. A.K.S Suryavanshi, Director, School of Management, Pandit Deendayal Energy University, Dr. Bhaskar Datta, Professor & Dean Academics, IIT Gandhinagar, Dr. Githa Heggde, Professor, Dean and Principal, MICA and Dr. Rajesh Gupta, Associate Professor, EDII.Publication Top 10 Private MBA Colleges As Per NIRF Rankings 2025(news18.com, 2025-09-10)MDI, XLRI and SIBM, MICA feature among the top colleges in NIRF Management Ranking 2025. Check the list of top 10 private MBA institutes here.Publication National rankings for 2025 announced: Gujarat has zero colleges in the country's top 100, Delhi has 32(Sandesh - p. o2, 2025-09-05)Publication 29 universities in the city, only Gujarat University in the top-100 ranking, ranked sixth consecutivel(Divya Bhaskar - p.02, 2025-09-05)Publication Where do Gujarat's institutions rank in the national ranking?(Gujarat Samachar - Puls, p.16, 2025-09-05)Publication IIMA is India’s top MGMT institute, again – MICA, Nirma, PDEU among others ranked under various categories(Ahmedabad Mirror, p.03, 2025-09-05)In the management category, the Indian Institute of Management Ahmedabad (IIMA) has topped the list. Four other colleges also made it to this list. MICA has been ranked 33rd, Nirma University secured 53rd position, the Institute of Rural Management Anand (IRMA) has achieved 54th rank, and PDEU is at the 89th rank.Publication NIRF 2025: IIM-A, GNLU, Cept University make it to top 10(The Times of India, p. 02, 2025-09-05)Publication NIRF 2025: Gujarat institutes making in top 100 overall category reduces to one, ranking slips too from previous year positions(indianexpress.com, 2025-09-25)However, the number of institutes from Gujarat making it to the top 100 in the overall category not only reduced this time, but the ranking also went down compared to last year — with the Indian Institute of Technology Gandhinagar (IITGN) securing the 39th rank. In 2024, the NIRF rankings placed IITGN at the 29th position. IIMA director Prof Bharat Bhasker said, “At IIMA, we remain committed to nurturing management leaders and innovators who can address the challenges of a rapidly changing world. It is a matter of great pride for us to be recognised as the best management institute in India for the sixth consecutive year by the Ministry of Education’s NIRF 2025 rankings. Our strong focus on research and innovation continues to shape new ideas and solutions that influence both academia and industry, while reinforcing IIMA’s role as a thought leader in management education.”Publication IIMA tops again, dip in state institutes making it to top across categories(indianexpress.com, 2025-09-05)The Indian Institute of Management Ahmedabad (IIMA) maintained the top spot in the National Institutional Ranking Framework (NIRF) India Rankings 2025, as it was named the best management institute for the sixth consecutive year in the list released by the Ministry of Education on Thursday. However, the number of institutes from Gujarat making it to the top 100 in the overall category not only reduced this time, but the ranking also went down compared to last year — with the Indian Institute of Technology Gandhinagar (IITGN) securing the 39th rank. In 2024, the NIRF rankings placed IITGN at the 29th position. The list of top 100 management institutes had IIMA at rank 1, MICA Ahmedabad at 33, Nirma University Ahmedabad at 53, Institute of Rural Management Anand at 54 and Pandit Deendayal Energy University (PDEU) Gandhinagar at 89.Publication MICA Ahmedabad & Digii launch ‘SATHI’(digitallearning.eletsonline.com, 2025-09-01)MICA Ahmedabad has partnered with Digii to launch an initiative that celebrates stories of digital change in higher education. The two institutions recently signed a Memorandum of Understanding (MoU) at the MICA campus, formalising their collaboration to design, document, and share impactful narratives of digital transformation across academia. The collaboration will operate under the project titled ‘SATHI’ (Stories Advancing Technology & Higher-ed Institutions). The initiative is aimed at researching and curating real-life case studies of technology adoption in education, demonstrating how institutions can embrace digital solutions as powerful enablers of growth, innovation, and learning experiences. Jaya Deshmukh, Director & CEO of MICA, emphasized the importance of this collaboration, saying, “Our partnership with Digii highlights MICA’s commitment to showcasing voices of transformation in education and amplifying the role of technology in shaping the future of learning. This initiative reinforces MICA’s legacy in communication and storytelling.”Publication MICA and Digii partner to document stories of digital transformation in education(indiaeducationdiary.in, 2025-08-31)With an aim to celebrate stories of change that encourage institutions to embrace technology as an enabler rather than just a tool, MICA Ahmedabad and Digii have signed a Memorandum of Understanding (MoU) to jointly design, develop and disseminate narratives of digital transformation in higher education. The MoU was recently signed at the MICA campus between Ms. Jaya Deshmukh, Director & CEO, MICA and Mr. Hemant Sahal, Founder, Digii, a platform that helps institutions to streamline operations and enhance learning experiences. The partnership with Digii will operate under the project titled ‘SATHI’: Stories Advancing Technology & Higher-ed Institutions. Through SATHI, the initiative seeks to identify, research, and document impactful digital transformation stories from across educational institutions, showcasing real experiences that foster stronger engagement between technology providers and academia. Speaking on the collaboration, MICA Director & CEO Jaya Deshmukh, said, “This partnership with Digii underlines our commitment to amplify voices of transformation in education and technology, its role in shaping the future of learning, and to bear testimony to MICAs repute as a chosen institution for communications and the art of storytelling.” The storytelling strategy and creative development will be spearheaded by Prof. Ruchi Tewari, Associate Dean, Marketing, Communication and Public Affairs at MICA, along with her team, ensuring a blend of academic insight and creative execution.Publication MICA, Digii to launch project ‘SATHI’ to document digital transformation of educational institutions(news.careers360.com, 2025-08-31)MICA has entered into a partnership with Digii to initiate project ‘SATHI’ (Stories Advancing Techno... Read more at: https://news.careers360.com/mica-digii-launch-project-sathi-document-digital-transformation-of-educational-institutions-technology-storytelling Boost voices of transformation in education, technology Explaining the importance of the collaborati... Read more at: https://news.careers360.com/mica-digii-launch-project-sathi-document-digital-transformation-of-educational-institutions-technology-storytelling.Publication MICA - Digi's Partnership for Digital Transformation(Divya Bhaskar - City, p.01, 2025-08-30)Publication When Aspiration Becomes Threat: Two Tragedies That Expose a Wider Pattern(countercurrents.org, 2025-08-26) Meena, DeepikaTwo recent deaths the killing of young tennis coach Radhika Yadav and the alleged dowry-related death of beautician Nikki have reopened a painful conversation about how aspirations, particularly those of women, can be read as a threat inside the family. Beyond the particulars of each case, both tragedies point to a recurring social logic: individual striving is rarely only personal; it is shaped, judged and sometimes violently policed by the family and community. Dr Deepika Meena is an assistant professor at MICA Ahmedabad. Her Research interested are Gender, Aspiration and Higher EducationPublication MICA's Service Ashram to combat scholar burnout(Ahmedabad Mirror, p.05, 2025-08-22)Rigorous academic work often leads to severe burnout for educators and research scholars, creating a need to introspect. Acknowledging this, MICA Ahmedabad has set up a platform for them to pause, reflect, and reconnect with their purpose, ethics, and inner space. With a focus on scholar’s well-being, MICA has introduced the Service Ashram, a reflective gathering inspired by the traditional Indian ashram model, rooted in contemplation, ethical introspection, and spiritual alignment. Officials at MICA said that the Service Ashram reimagines this ancient concept within a modern academic context. It is a voluntary, non-commercial, and inclusive initiative, unlike a typical conference or workshop. The carefully designed concept features sessions beyond formal instruction, encouraging open conversations on themes such as compassion, service, happiness, hope, and self-reflection.