Publication: Change in influencer’s influence: Are we heading into a world plagued with influencer fatigue?
dc.contributor.advisor | Falguni Vasavada | |
dc.contributor.author | Das, Sahaana | |
dc.date.accessioned | 2024-01-04T12:49:12Z | |
dc.date.available | 2024-01-04T12:49:12Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5688 | |
dc.language.iso | en | |
dc.publisher | MICA, Ahmedabad | |
dc.subject | Future and Potential | |
dc.subject | Effectiveness | |
dc.subject | Authenticity | |
dc.subject | Influencer Marketing | |
dc.title | Change in influencer’s influence: Are we heading into a world plagued with influencer fatigue? | |
dspace.entity.type | Publication |