Dissertations and Thesis
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This collection offers Dissertations and Dhesis submitted by Graduating students from PGP or PhD Programme of MICA.
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Publication Navigating global markets: Strategies for emerging economy firms entering developed countries(MICA, 2024) Roy, TrishaPublication The effect of gamification on customer repurchase decisions in e-commerce platforms(MICA, 2025) Vyas, PavanPublication Publication Dark sides of conversational artificial intelligence affecting consumer experience(MICA, 2025) Kumar, DivyanshuPublication The effect of visual brand elements on customer purchase decision(MICA, 2024) Gupta, DhruvPublication Developing an evaluation metric for OTT platforms to assess Bollywood movies(MICA, 2025) Jain, ArihantPublication Publication Publication A Celebration of Women’s Strength and Science at IASEW’s Event(newzdaddy.com, 2025-03-08)The chief guests of the program were ISRO scientist Aasiya Topiwala, Mica University Communication Professor Pooja Thomas, and Anant National University Professor Sharmila Sagara. They praised the contributions and service activities of women in STEM. Furthermore, dynamic conversations were held, leading to insights into how grassroots women are breaking barriers and creating solutions for tomorrow in STEM and allied fields.Publication Lights, music, economy: The booming business of live concerts(deccanherald.com, 2025-02-09)Rasananda Panda, a professor of economics and management at MICA, Ahmedabad, says such tours increase the GDP of the country in the short to medium term, by increasing individual spending. "The demand for concerts is the result of increasing aspiration.of people in the country, backed by discretionary purchasing power — especially that of Gen Z. It is also a sign of a growing state or country’s soft power," he adds.Publication Audience reception of cli-fi films for communicating climate mitigation actions: Indian context(MICA, 2025) Kankal, BhushankumarItem Psychographic audience profile (Sony Entertainment Television)(Mudra Institute of Communications Ahmedabad, 2004) Advani, Rajesh L.; Seema KhanwalkarItem Segmenting C and S audience and thereafter bundling of channels according to their liking(Mudra Institute of Communications Ahmedabad, 2004) Mahajan, Rohit; Seema KhanwalkarItem Globalisation of television content in Asia(Mudra Institute of Communications Ahmedabad, 2004) Sashital, Ashwin Arun; A. F. MathewItem The effectiveness of FMCG advertising on news channels(Mudra Institute of Communications Ahmedabad, 2004) Bhatnagar, Anumegha; Ravi DixitItem Female television viewers in India understanding their affinity towards family dramas in hindi soap opera(Mudra Institute of Communications Ahmedabad, 2004) Sudhan, Nidhi; Ravi DixitItem An exploratory study into the concept of in store radio in India(Mudra Institute of Communications Ahmedabad, 2004) Koroth, Mithun KannanItem Conceptualizing for the futuristic Indian interactive television(Mudra Institute of Communications Ahmedabad, 2004) Pandya, Chintan; Anupam TripathiItem Analysis of the programming strategies of Star Vijay and Sun TV(Mudra Institute of Communications Ahmedabad, 2004) Narayana, Nithya; Ravi Dixit