Publication: We Have More Content Than Meaning: Ancient Indian Thoughts on Creator Economy
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Date
2026-01-20
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dnaindia.com
Abstract
Today, there is a communication overload, but meaning is often missing. Every minute, millions of communications in different formats are uploaded, photos and posts are published, podcasts are launched, and AI systems generate text at an industrial scale. Content has become one of the world’s fastest-growing economic assets. But the fundamental purpose of communication is running into crisis: trust is eroding, attention is thinning, and posterity is almost dead, with very little of what is produced actually endures. (Dr. Ruchi Tewari – Associate Dean (Marketing, Communication and Public Relations) & Associate Professor, MICA. ruchi.tewari@micamail.in)
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Author by Dr. Ruchi Tewari