Publication: This Ahmadabad college is offering 25-week online course for digital influencers
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Date
2025-11-04
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indiatoday.in
Abstract
In response to the fast-evolving digital creator economy, Mudra Institute of Communications, Ahmedabad (MICA) has launched "The Social Media Influencer Programme," a 25-week online course aimed at transforming aspiring and established content creators into strategic, tech-savvy professionals. The programme seeks to bridge the gap between creativity and business by offering structured training in personal branding, content strategy, audience engagement, and monetisation. According to MICA, participants will be trained to use emerging technologies like generative AI to produce scalable, high-quality content. The curriculum covers key aspects of influencer development, from building brand authenticity and maintaining consistency to navigating collaborations and revenue streams across platforms. The institute said the course reflects MICA’s broader mission to merge marketing, communication, and technology in emerging professions.
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MICA launches social media influencer programme