Publication: Sharpen marketing prowess with MICA Strategic Brand Management and Communications Program
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Date
2024-03-06
Authors
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Volume Title
Publisher
hindustantimes.com
Abstract
Emphasising the significance of the branding function in organizations, Anita Basalingappa, Professor of Marketing at MICA, said, “Brand Management has become a cross-functional responsibility. In today's era of instant information, effective brand management is crucial. We are pleased to collaborate with Emeritus for this program to reach out the larger community of learners who recognize the importance of staying abreast with contemporary strategies in an ever-connected world.”
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Keywords
MICA & Emeritus, 28-week program