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An exploratory content analysis of immersive advertisements and impact on branding & consumer behavior

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dc.contributor.advisorKallol Das
dc.contributor.authorKhalid, Osama
dc.date.accessioned2024-01-04T13:05:53Z
dc.date.available2024-01-04T13:05:53Z
dc.date.issued2023
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5696
dc.language.isoen
dc.publisherMICA, Ahmedabad
dc.subjectadvertisements
dc.subjectbranding
dc.subjectconsumer behavior
dc.titleAn exploratory content analysis of immersive advertisements and impact on branding & consumer behavior
dc.typeThesis
dspace.entity.typePublication

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