Publication: MICA Ahmedabad has introduced a course titled ‘Tech Tonic – Consumer Tech and Campaign Management’
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Date
2024-07-25
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medianews4u.com
Abstract
Mica Dean Professor Githa Heggde said, “Today, data and technology is redefining consumer journeys and experiences. Hence, gaining a deeper understanding of the technologies that are reshaping and reconfiguring consumption experiences, costs and availability of data, analytics and business intelligence in media business becomes imperative. This collaboration with WebEngage acknowledges the growing need for academic programs that reflect the data-driven nature of modern marketing and will equip MESM area students with skills to tackle critical issues.
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Keywords
MICA Introduced, Consumer Tech and Campaign Management’