Publication: Frugal marketing. Joker & Witch’s three Cs strategy to brand building
| dc.date.accessioned | 2025-01-15T08:05:36Z | |
| dc.date.available | 2025-01-15T08:05:36Z | |
| dc.date.issued | 2025-01-12 | |
| dc.description.abstract | Singh, a MICA alumnus, believes that a brand is an extension of how founders think. Since both he and his wife are old-school and driven by conventional values, they decided their brand would not be measured by how much money it raised. “Hence we kept it bootstrapped,” he says. The other thinking that shaped their product offering was their refusal to chase trends. At the time they launched, smart watches were getting to be popular but they contrarily chose to go with analogue watches, positioning them as fashionable. | |
| dc.identifier.uri | https://www.thehindubusinessline.com/catalyst/joker-witchs-three-cs-strategy-to-brand-building/article69092106.ece | |
| dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/9439 | |
| dc.language.iso | en | |
| dc.publisher | thehindubusinessline.com | |
| dc.subject | MICA alumnus. | |
| dc.title | Frugal marketing. Joker & Witch’s three Cs strategy to brand building | |
| dspace.entity.type | Publication |