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Play that brand for me: Impact of music preference on brand recall

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dc.contributor.advisorSantosh Patra
dc.contributor.authorBhattacharya, Sayan
dc.date.accessioned2024-01-04T12:50:40Z
dc.date.available2024-01-04T12:50:40Z
dc.date.issued2023
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5689
dc.language.isoen
dc.publisherMICA, Ahmedabad
dc.subjectbrand recall
dc.titlePlay that brand for me: Impact of music preference on brand recall
dc.typeThesis
dspace.entity.typePublication

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