Publication: MICA roundtable finds creativity and culture emerging as key differentiators in an AI-first world
Date
2027-02-27
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tribuneindia.com
Abstract
Live research conducted during the session revealed that 70% of participants believed creativity and imagination; not AI adoption, will decide market share in an AI-first marketplace, while only 30% viewed AI adoption as the primary differentiator. A similar trend emerged when participants were asked what organizations must prioritize to unlock AI's true value: 75% voted for organizational cultural change over AI integration across functions.
The findings pointed to a growing consensus that as AI tools become widely accessible, technology will soon turn into a hygiene factor. Differentiation, participants argued, will increasingly come from how organizations apply human judgment, creativity, emotional intelligence, and cultural context to AI-driven outputs.
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Keywords
MICA roundtable, AI-first world