Publication: A study on the impact of sustainable initiatives of brands on consumer attitude and purchase intention
dc.contributor.advisor | Mini Mathur | |
dc.contributor.author | Kampani, Yashvi | |
dc.date.accessioned | 2024-01-04T13:10:57Z | |
dc.date.available | 2024-01-04T13:10:57Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5699 | |
dc.publisher | MICA, Ahmedabad | |
dc.subject | purchase intention | |
dc.subject | consumer attitude | |
dc.subject | brands | |
dc.title | A study on the impact of sustainable initiatives of brands on consumer attitude and purchase intention | |
dspace.entity.type | Publication |