Publication: Tech-based home services remind barbers of 'servitude': Study
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Date
2025-03-26
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Deccan Herald, p.12
Abstract
For Nais, customers’ homes are a symbol of servitude. It is where their ancestors suffered humiliation and indignity. Barbershop, on the other hand, is associated with freedom, dignity, self-esteem and reliance," says the study, co-authored by Sai Amulya Komarraju, Assistant Professor at IIMA; Prof. Manisha Pathak-Shelat from MICA, Ahmedabad; Payal Arora, Professor of Inclusive AI Cultures at Utrecht University, Netherlands; and Prof. Usha Raman from the University of Hyderabad.
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Prof. Manisha Shelat Co-Author this research paper