Publication: How relevant is the ‘Mauka Mauka’ ad campaign today?
| dc.date.accessioned | 2024-07-08T14:29:14Z | |
| dc.date.available | 2024-07-08T14:29:14Z | |
| dc.date.issued | 2024-05-22 | |
| dc.description.abstract | "The commercialisation of cricket due to IPL has diminished the sense of national pride and the religious fervour the sport once invoked.” MICA's Santosh K Patra., He says the campaign has a single job and it is to fuel up the conversations. “It has to pre-fuel those fires, to make that moment feel bigger and bigger.” On the other hand, Santosh K Patra, associate professor and chairperson, media, entertainment and sports business, MICA, says the legacy of Mauka Mauka doesn't hold the same power anymore. | |
| dc.identifier.uri | https://www.afaqs.com/news/advertising/how-relevant-is-the-mauka-mauka-ad-campaign-today#:~:text=What%20is%20its%20relevance%20today,corner%20considering%20the%20campaign's%20history. | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/8091 | |
| dc.language.iso | en | |
| dc.publisher | afaqs.com | |
| dc.title | How relevant is the ‘Mauka Mauka’ ad campaign today? | |
| dspace.entity.type | Publication |