Publication:
AI will give a new dimension to creativity, said filmmaker Shekhar Kapoor at the launch of MICA School of Applied Creativity

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2025-07-17

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educationtimes.com

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Scheduled to start the academic session in July 2026, two programmes will accommodate 80–100 students in their first phase. Oscar-nominated filmmaker Shekhar Kapur will be the chief mentor for the institute, which will also introduce online masterclasses in the coming few years to make the course available to students from all over India and the globe. The School of Applied Creativity will offer two flagship residential programs - Creative Communications (CCC), which is a one-year program on applied creativity. PGP in Media, Content & Entertainment is a two-year immersive program aimed at future content leaders. The entry to these courses will be through a written test -MICAT. “Human imagination and creativity are infinite. A unique idea is the germination of creative progression, which can never be taken over by AI but can be accentuated with technology. People are worried that AI will take away jobs, but the concerning factor is how the youth will excel without knowing AI and other technologies,” said Shekhar Kapoor. “The youth have a strong ability to combine their creative streak with technology. This ability will give a new dimension to filmmaking and storytelling,” he added.

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MICA School of Applied Creativity, programs launch

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