Publication: MICA adds sports business to its curriculum, offers sports, gaming, and e-sports business
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Date
2024-04-05
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Publisher
afaqs.com
Abstract
Dr Githa Heggde, dean of MICA, said, "MICA has been catering to the management of the creative industry and its business since its inception. The media department at MICA has undergone multiple transitions from media planning to media management to media and entertainment management, and this year, we go a step forward by integrating sports and experiential business as the core of the department."
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Keywords
sports business, curriculum