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Effect of purpose-driven banding on consumer preference across the marketing funnel

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dc.contributor.authorRana, Prachi
dc.date.accessioned2024-07-30T17:22:20Z
dc.date.available2024-07-30T17:22:20Z
dc.date.issued2024
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8153
dc.language.isoen
dc.publisherMICA
dc.titleEffect of purpose-driven banding on consumer preference across the marketing funnel
dc.typeThesis
dspace.entity.typePublication

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