Publication: We don’t chase shock – we chase instinct: Decoding Plum BodyLovin’s competitive edge
Loading...
Date
2025-12-19
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
adgully.com
Abstract
In this edition of W-SUITE, Adgully speaks with Stuti Sethi, Brand Lead, Plum BodyLovin’, a key force behind the rise of one of India’s most loved fragrance-first bath and body brands. An alumna of MICA Ahmedabad, Sethi shares insights from her journey of building Plum BodyLovin’ into a clutter-breaking, culturally rooted, and deeply experiential brand.
From taking bold creative risks and tapping into Indian cultural moments to understanding Gen Z’s evolving relationship with fragrance and self-care, Stuti reflects on what it takes to build a fun, inclusive, and homegrown brand in a category dominated by global players. She also opens up about women-led leadership, nurturing young talent, and why authenticity, emotion, and originality remain at the heart of lasting brand impact.
Description
Keywords
Alumni in News