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Effectiveness of content posted by virtual influencers on Instagram for consumer engagement and purchase intention

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dc.contributor.authorVaish, Digant
dc.date.accessioned2024-07-30T17:17:10Z
dc.date.available2024-07-30T17:17:10Z
dc.date.issued2024
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8151
dc.language.isoen
dc.publisherMICA
dc.titleEffectiveness of content posted by virtual influencers on Instagram for consumer engagement and purchase intention
dc.typeThesis
dspace.entity.typePublication

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