Publication:
Effect of augmented reality while using social media influencers on customer engagement and purchase intention

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dc.contributor.advisorVarsha Jain
dc.contributor.authorSuryawanshi, Jigyasa
dc.date.accessioned2024-01-04T11:44:22Z
dc.date.available2024-01-04T11:44:22Z
dc.date.issued2023
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5672
dc.language.isoen
dc.publisherMICA, Ahmedabad
dc.subjectsocial media influencers
dc.subjectcustomer engagement
dc.titleEffect of augmented reality while using social media influencers on customer engagement and purchase intention
dspace.entity.typePublication

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