Publication: MICA panel tracks tech's role in marketing
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Date
2024-09-25
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Publisher
Ahmedabad Mirror, p.06
Abstract
MICA recently hosted a panel discussion on Strategic Marketing & Branding, with industry leaders and experts stepping in to enlighten students. Sharing industry insights with the students, panellists addressed the evolving role of technology in marketing, going on to explore the importance of design thinking in reference to digital marketing. The panel also touched on the revolutionary impact of artificial intelligence with regard to today’s marketing outlets.
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Keywords
Panel discussion, Strategic Marketing & Branding