Publication: Mapping user journey and brand touchpoints in metaverse
dc.contributor.advisor | Mayank Kumar | |
dc.contributor.author | Arora, Rhea | |
dc.date.accessioned | 2024-01-04T12:34:17Z | |
dc.date.available | 2024-01-04T12:34:17Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5681 | |
dc.language.iso | en | |
dc.publisher | MICA, Ahmedabad | |
dc.subject | metaverse | |
dc.subject | user journey | |
dc.title | Mapping user journey and brand touchpoints in metaverse | |
dspace.entity.type | Publication |