Publication: 58% of GenZ voters want sustainability
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Date
2024-05-01
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Ahmedabad Miror, p.03
Abstract
In what may tip political parties to grab GenerationZ or the first time voter's attention in the LokSabha polls, a MICA student's dissertation has found that 58% of the sampled Genz (those born after
1997 and 2012 and are eligible to vote) consider sustainability as one of the top 10 issues that should find place in party manifestos and advertisements. For the dissertation. On the title- Scope of sustainability in political advertisement in the context of GenZ voters- Bhavya Gupta, a batch 2022-24 MICA student had interviewed 200 Genz people, 40 of whom are from Gujarat.