Publication: Goafest 2024 Takeaways. Rise of joyful surrealism, adaptability and de-influencing
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Date
2024-06-11
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thehindubusinessline.com
Abstract
An interesting session was on influencers and the trust factor. During the conversation, the panelists — Amit Doshi, Chief Marketing Officer at Britannia; Falguni Vasavada, Professor at MICA and Digital Creator; Paras Sharma, Director of Global Partnerships at Meta and Manisha Kapoor, CEO and Secretary General of ASCI brought up the trend of de-influencers. How are brands looking at de-influencers?
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Prof. Falguni Vasavada panelists in Goafest