Publication: MICA hosts roundtable on marketing strategies for women-led SMEs
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Date
2024-12-19
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https://www.afaqs.com/
Abstract
MICA Dean Githa Heggde, and also the co-convenor of the Education panel of CII said, “Women-led SMEs are not just contributors to the economy but powerful drivers of innovation and change. By leveraging technology, storytelling, and consistent branding, we can empower these enterprises to build trust, authenticity, and long-lasting connections with their audiences. This roundtable discussion at MICA, in my opinion, is a powerful step towards enabling women entrepreneurs to thrive and prevail in the current competitive market by effective marketing and branding strategies.”
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Keywords
marketing and branding strategies, women-led SMEs, MICA dean Githa Heggde