Publication: MICA’s Prof Falguni Leads Session on New-Age Marketing at Shoolini
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Date
2025-11-14
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shooliniuniversity.com
Abstract
The School of Media and Communications at Shoolini University organised an interactive session titled, ‘Building Your Career in Marketing and Communication for the Tech and AI World’. The speaker, Dr Falguni Vasavada, Professor of Marketing and Co-Chair, MDP at MICA, Ahmedabad, brought her experience as a marketing academic and industry observer to the discussion, offering students a clear view of how the field has been shifting in recent years.
Prof Vasavada spoke about the rapid changes in marketing, especially as technology continues to influence how brands engage with audiences. She explained how creativity, empathy, and technological awareness now work together to shape the decisions marketers make. From AI-driven consumer insights to data-led communication strategies, she highlighted the increasing need for marketers to balance human understanding with analytical thinking.
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session of Prof. Falguni Vasavada-Oza