Publication: Prof. Siddharth Deshmukh & Dr Anita Basalingappa of MICA Ahmedabad: Understanding how humans change because of tech is key for marketers
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Date
2024-05-22
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Publisher
mediabrief.com
Abstract
In an exclusive interaction with MediaBrief, Prof. Siddharth Deshmukh and Prof. Dr Anita Basalingappa of MICA Ahmedabad, speak about the role of technology in marketing education and the evolving tech-driven marketing field. They highlight some emerging industry trends and outline how MICA is adapting its curriculum to stay ahead of the curve, integrating advancements in technology to better prepare students for the evolving demands of the marketing industry.
Deshmukh and Basalingappa also speak about MICA Ahmedabad’s approach to marketing education and the efforts being made to scale MICA’s value proposition. Read on.
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Keywords
speak, role of technology in marketing education, tech-driven marketing field.