Publication: Blogger’s Park: Consistency is the new charisma
Loading...
Date
2025-05-28
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
financialexpress.com
Abstract
By Vivek Pradeep Rana - Adjunct Faculty in MICA
As generative AI and algorithmic systems reshape how information is produced, distributed, and consumed, a foundational business asset is
quietly being redefined: trust. No longer built through repetition or visibility alone, trust is now earned—and lost—based on a company's ability to
behave consistently and transparently.
For business leaders, this is not a communications challenge. It is a systems challenge. AI can generate infinite impressions, simulate influence,
and mimic human connection at scale. But it cannot fake follow-through or manufacture coherence between a company's message and its
behaviour. In this new operating environment, trust is becoming a hard constraint—priced into investment models, factored into recommendation
engines, and embedded into stakeholder decision-making.
Brands have spent the last decade optimising for reach. But the next decade will be defined by a different constraint: can you be trusted when
everything can be faked?
Description
Keywords
Prof. Vivek Rana (Ad. Faculty), published article in newspaper