Publication: MICA roundtable finds creativity and culture emerging as key differentiators in an AI-first world
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Date
2026-02-27
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indianeconomicobserver.com
Abstract
New Delhi [India], February 27: As artificial intelligence becomes deeply embedded across industries, a high-level roundtable hosted by MICA in New Delhi surfaced a clear fault line in how leaders view the future of work, markets, and innovation between rapid AI adoption and the enduring importance of human creativity and organizational culture.
The roundtable, titled "Creativity and Culture in an AI-First World: Learn, Create, Connect & Evolve," brought together senior leaders from industry, academia, media, and technology to debate whether AI capability alone will determine success, or whether imagination and culture will ultimately shape competitive advantage.
Live research conducted during the session revealed that 70% of participants believed creativity and imagination; not AI adoption, will decide market share in an AI-first marketplace, while only 30% viewed AI adoption as the primary differentiator. A similar trend emerged when participants were asked what organizations must prioritize to unlock AI's true value: 75% voted for organizational cultural change over AI integration across functions.
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MICA roundtable, AI-first world