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Ranking the branding or hygiene elements present on the packaging of FMCG products on the basis of consumer buying journey of youth (15-30yrs) in a branded retail stores

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dc.contributor.authorKukreja, Abhilasha
dc.date.accessioned2024-01-04T12:43:54Z
dc.date.available2024-01-04T12:43:54Z
dc.date.issued2023
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5685
dc.language.isoen
dc.publisherMICA, Ahmedabad
dc.subjectbranding
dc.subjectconsumer perception
dc.subjectpackaging
dc.subjectconsumer behaviour
dc.subjectbuying cycle
dc.subjectFMCG
dc.titleRanking the branding or hygiene elements present on the packaging of FMCG products on the basis of consumer buying journey of youth (15-30yrs) in a branded retail stores
dc.typeThesis
dspace.entity.typePublication

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