Publication: Prof. Varsha Jain Discusses 'The Future of Purpose-Driven Branding' | In-Depth Book Review
| dc.date.accessioned | 2024-08-10T21:54:55Z | |
| dc.date.available | 2024-08-10T21:54:55Z | |
| dc.date.issued | 2024-07-24 | |
| dc.description.abstract | In the recent episode of 'Business Talk,' Prof. Varsha Jain, the AGK Chair Professor of Marketing and Co-Chairperson of Research, Conference, Centre for Research Excellence in Marketing and Dissertation at MICA, India, delves into her latest book, "The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society." The book is co-authored with Prof. David A. Aaker, renowned as the visionary "father of modern branding" and E.T. Grether Professor Emeritus of Marketing and Public Policy at the Haas School of Business, University of California, | |
| dc.identifier.uri | https://www.youtube.com/watch?v=sKLIh8fsYp8&t=247s | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/8242 | |
| dc.publisher | youtube.com | |
| dc.subject | Business Talk | |
| dc.subject | Varsha Jain | |
| dc.title | Prof. Varsha Jain Discusses 'The Future of Purpose-Driven Branding' | In-Depth Book Review | |
| dspace.entity.type | Publication |