Publication: Decoding the evolution of ‘Brand Modi’
| dc.date.accessioned | 2025-09-20T13:51:19Z | |
| dc.date.available | 2025-09-20T13:51:19Z | |
| dc.date.issued | 2026-09-17 | |
| dc.description.abstract | In 2018, in a paper at the Ahmedabad-based business school MICA, a scholar wrote ‘An Exploration Of The Development Of A Political Brand Image For A Political Party And Leader: A case of the BJP And Narendra Modi’. The thesis was undertaken through systematic research -- mapping BJP’s digital and offline marketing tactics, social media objectives, segmentation strategies, and campaign case-studies. It concluded that Narendra Modi and the Bharatiya Janata Party’s case shows how disciplined narrative design, symbolic repetition, and professionalized marketing practices can construct a resilient political brand that shapes voter perception, institutional practice, and international image. The brand was created more through people connect, emotive renditions, and leading by example. Some initiatives and programmes like “Main Bhi Chowkidar”, “Mann Ki Baat”, together with regular public and media appearances, among others, connected him with millions of Indians, which eventually helped build the brand. | |
| dc.identifier.uri | https://www.easternmirrornagaland.com/decoding-the-evolution-of-brand-modi | |
| dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/10300 | |
| dc.language.iso | en | |
| dc.publisher | easternmirrornagaland.com | |
| dc.subject | BJP And Narendra Modi | |
| dc.subject | Worte Scholar | |
| dc.title | Decoding the evolution of ‘Brand Modi’ | |
| dspace.entity.type | Publication |