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MICA hosts discussion with IWN, CII for women-led SMEs

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Ahmedabad Mirror, 31 Dec 24 P 6.pdf (134.92 KB)

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2024-12-31

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Ahmedabad Mirror, p.06

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Abstract

MICA Ahmedabad hosted female industry leaders from the Indian Women Network (IWN) of the Confederation of Indian Industry (CII), Gujarat, for a roundtable discussion on ‘Effective Marketing and Branding Strategies for Women-led SMEs’. MICA Dean Dr Githa Heggde and MICA faculty from the Strategic Marketing and Communication area shared their perspectives and actionable insights to empower women entrepreneurs in building strong, resilient brands. The discussion underscored technology as a democratising force and social media as a vital enabler for SMEs to reach broader audiences. The importance of ethos, pathos, and logos-based storytelling to foster authenticity and emotional connections with consumers was highlighted.

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Women-led SMEs, Githa Heggde and MICA faculty

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https://ir.mica.ac.in//handle/123456789/9285

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