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Analysing the effect of message interactivity and information dissemination in social media

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dc.contributor.advisorAshutosh Dutt
dc.contributor.authorBasu, Aditya
dc.date.accessioned2024-01-04T12:02:56Z
dc.date.available2024-01-04T12:02:56Z
dc.date.issued2023
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5676
dc.language.isoen
dc.publisherMICA, Ahmedabad
dc.subjectbrand likeability
dc.subjectmessage interactivity
dc.subjectperceived informativeness
dc.subjectproduct likeability
dc.subjectpurchase intentions
dc.subjectpromotion strategy
dc.subjectsocial networking sites
dc.titleAnalysing the effect of message interactivity and information dissemination in social media
dc.typeThesis
dspace.entity.typePublication

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