Brand recall of ads on KBC 2: Confident ? Are you sure? by Pradeep Krishnatray, Shailendra S. Bishat and Neha Dutta

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dc.contributor.authorKrishnatray, Pradeep
dc.contributor.authorDutta, Neha (Student-MICA)
dc.date.accessioned2024-01-21T17:57:13Z
dc.date.available2024-01-21T17:57:13Z
dc.date.issued2005
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7177
dc.language.isoen_US
dc.publisherICFAI Press
dc.sourceMarketing Mastermind (2005: Vol. 05, No. 11, November)
dc.titleBrand recall of ads on KBC 2: Confident ? Are you sure? by Pradeep Krishnatray, Shailendra S. Bishat and Neha Dutta
dc.typeArticle

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