A study of planning on-air promotions and their effect on program viewership

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dc.contributor.advisorRavi Dixit
dc.contributor.authorBookwala, Nayab Mushtaq
dc.date.accessioned2024-11-20T08:25:55Z
dc.date.available2024-11-20T08:25:55Z
dc.date.issued2006
dc.format.extentx, 59p.
dc.identifier.other002025
dc.identifier.other002026
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8810
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationBRM200508
dc.titleA study of planning on-air promotions and their effect on program viewership
dc.typeThesis
dcterms.dateCopyrighted2005-2006

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