Zapping who and why ?

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dc.contributor.advisorGautam Mitra
dc.contributor.authorMonalisha Dani
dc.date.accessioned2023-12-15T17:24:10Z
dc.date.available2023-12-15T17:24:10Z
dc.date.issued2002
dc.format.extentv, 42p.
dc.identifier.other00998
dc.identifier.other00999
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4876
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2028
dc.subjectzeppers profile
dc.subjectdemographic
dc.subjectpsycographic
dc.subjectviewing environment
dc.subjectreasons for zapping
dc.subjectaudience segment
dc.subjectwhat time
dc.subjectwhat type of things
dc.titleZapping who and why ?
dc.typeThesis
dcterms.identifier302.2345 DAN

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